Interactive
Canada – Intelitics secures major Ontario client with Mohegan deal
By Phil - 17 ottobre 2022
Intelitics, a leading performance marketing and analytics platform provider, has been chosen by Mohegan Digital Canada to power the user acquisition platform for its PlayFallsview brand in Ontario.
Nell'ambito della partnership, Intelitics fornirà la sua suite di prodotti premium basata sui dati e la piattaforma all'avanguardia che l'operatore utilizzerà per gestire tutte le attività di affiliazione e di media a pagamento. Ciò include il monitoraggio delle campagne multimediali in tempo reale e il monitoraggio dei giocatori.
La piattaforma e la suite di prodotti consentiranno inoltre ai partner affiliati di PlayFallsview di accedere a dati e analisi in tempo reale, nonché a un monitoraggio flessibile dei pixel. Questo a sua volta significa che possono gestire efficacemente le proprie campagne e monitorarne l'efficacia in modo rapido e semplice.
The deal is Intelitic’s first tier-one partnership in the recently opened Ontario market, a market where the provider believes its platform and product suite can be a game-changer for operators and affiliates alike.
Allan Petrilli, VP of Sales and Growth at Intelitics, said: “We are thrilled to have been chosen by Mohegan Digital Canada to drive customer acquisition efforts for PlayFallsview. The operator will undoubtedly be able to leverage its reputation and brand power in the online space and via our platform and suite of products and tools will be able to super-charge its acquisition efforts and achieved unrivalled ROI.
“Ontario is set to be a big market and this deal with Mohegan Digital Canada cements our position as a leading acquisition and retention partner for operators looking to get in on the action and engage players at pace and at scale.”
Richard Roberts, President of Mohegan Digital, added: “We believe the PlayFallsview online casino and sportsbook is well positioned to be a leader in the Ontario digital marketplace. In such a highly competitive market, effective customer acquisition is essential and in Intelitics we have a proven partner whose technologies and tools will allow us to maximise player engagement activity.”
