Notizie dagli operatori

Stati Uniti – I sei maggiori operatori online concordano i primi standard di gioco responsabile guidati dal settore

The largest online gaming operators in the U.S. have come together to agree to the first industry-led responsible gaming standards.

The 12-point pledge is a commitment to principles of responsible online gaming and are recommended as the principles for an industry benchmark.

The announcement coincides with this month’s designation as Responsible Gaming Education Month by the American Gaming Association. The collaboration includes Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International.

The 12 principles are derived from four core attributes – to participate only in legal markets that provide consumer protections, to strive to instil responsible gaming culture throughout our respective businesses, that all forms of online gaming should be a fun activity and enjoyed as a form of entertainment, and that whilst the vast majority of individuals can enjoy online gaming in a responsible way, some individuals need additional tools and support related to their gaming activities.

The 12 principles include a commitment to take active steps to prevent underage and excluded individuals from participating in any form of gaming. Operators commit to providing customers with informed choices about gaming through easily understood responsible gaming tools, and all entities will continuously conduct research to track the impact of this collaboration.

Inoltre, i principi includono l'adozione e la promozione efficace di un numero verde unificato per il gioco responsabile a livello nazionale e la pubblicità socialmente responsabile che eviti le immagini che potrebbero invogliare i minori nei suoi contenuti di marketing.

Other provisions call for “a shared responsibility approach to addressing problem gaming” and a commitment “to working with policy makers, academic experts and researchers, problem gaming treatment organisations, advocacy groups and partners” as well as customers to promote responsible gaming and address problem gaming.

The collaboration also commits to employee training and continuously monitoring operators’ respective responsible gaming programs and initiatives to ensure their compliance with applicable standards.

THE 12 PRINCIPLES

I sei operatori leader di mercato approvano la seguente dichiarazione e 12 principi per un gioco online responsabile:

Noi, i firmatari, ci impegniamo a osservare i seguenti principi di gioco responsabile in tutte le nostre attività relative al gioco online e a incoraggiare tutte le terze parti affiliate, inclusi, a titolo esemplificativo ma non esaustivo, fornitori di contenuti, influencer dei social media, account di social media e ambasciatori del marchio, anche attenersi a questi principi:

Adottiamo misure attive per impedire a persone minorenni ed escluse di partecipare a qualsiasi forma di gioco all'interno dei nostri prodotti;

Aiutiamo gli utenti a fare scelte informate sui loro giochi. Forniamo informazioni di facile lettura su come giocare, forniamo strumenti di gioco responsabile comprese informazioni su come accedere e utilizzare tali strumenti; e fornire altre informazioni correlate, comprese informazioni su una linea di assistenza gratuita, nonché risorse per coloro che cercano supporto in relazione al loro gioco;

Sosteniamo l'adozione e la promozione efficace di un numero verde unificato per il gioco responsabile a livello nazionale;

Rispettiamo gli standard applicabili della pubblicità socialmente responsabile, inclusa la conformità a tutte le leggi e gli standard statali e federali applicabili ed evitiamo di utilizzare minori nei contenuti di marketing. Usiamo solo attori e rappresentanti dell'azienda nella pubblicità e nei social media relativi ai giochi che sembrano ragionevolmente essere al di sopra dell'età legale per giocare;

Forniamo ai nostri clienti strumenti per giocare in modo responsabile, inclusi, a titolo esemplificativo ma non esaustivo, strumenti di autoesclusione, limiti finanziari e di altro tipo, nonché cronologie di scommesse dei clienti;

Rispettiamo tutte le regole e i regolamenti di autoesclusione e forniamo risorse alle persone che scelgono di autoescludersi;

We encourage patrons to set a budget that they can afford to and never play beyond their means, and not view gaming as a means to financial success;

Incoraggiamo gli utenti a fissare limiti di tempo e finanziari per i loro giochi e attenersi a loro, non inseguire perdite;

We believe in a shared responsibility approach to addressing problem gaming and are committed to working with policy makers, academic experts and researchers, problem gaming treatment organisations, advocacy groups, and our partners as well as with our customers to promote responsible gaming and address problem gaming;

Sosteniamo i finanziamenti per problemi basati sull'evidenza e ricerca sul gioco responsabile;

We provide all applicable employees with responsible gaming training upon hire and regularly thereafter, in order to embed responsible gaming culture in our businesses and;

Ci impegniamo a valutare e monitorare continuamente i nostri rispettivi programmi e iniziative di gioco responsabile.

COMMENTI

“Bally’s is proud to partner with all of the participating operators. We are committed to the 12-point pledge and it’s Bally’s and the industry’s responsibility to prevent underage gaming and provide education and safeguards,” said Robeson Reeves, President of Interactive at Bally’s Corporation.

Joshua Jessen, Chief Legal Officer at BetMGM, remarked: “Responsible gaming is at the forefront of everything we do at BetMGM. While we operate in a highly competitive industry, we are proud to stand together with our colleagues to adopt these important principles.

“Creating a consistent standard of responsible gaming measures across the board greatly strengthens our collective commitment to our customers, employees, and the communities where we operate. We look forward to building on our work into the future.”

DraftKings’ Senior Director of Responsible Gaming Chrissy Thurmond, shared: “Essential to promoting safer play is a framework for operators to guide them in responsible gaming. DraftKings is pleased to be a part of this landmark effort that has culminated in the adoption of 12 responsible gaming principles across the participating operators – and that will benefit consumers around the United States.”

Martin Lycka, Entain’s Senior Vice-president for American Regulatory Affairs and Responsible Gambling, commended the collaborators for recognising a national need and committing their respective organisations to action.

“These principles mark an important milestone, and I am delighted other leading operators have joined us in this commitment to responsible gaming in the rapidly growing U.S. markets, as responsibility sits at the heart of our business.

“It’s truly a first for this market and a significant step for addressing problem gaming on a consistent basis.

“We have the research, the data, the partners—all the tools to establish an effective nation-wide code of responsible gaming principles. And we hope our industry and state regulators will join us in advancing these principles,” he said. “Our patrons deserve it.”

FanDuel’s Adam Warrington, Vice President, Responsible Gaming, added: “FanDuel is committed to collaborating and partnering with every participating operator, and our entire industry, on these 12 principles of responsible online gaming.

“Collectively, we have the privilege and opportunity to set the standard for what it means to be a responsible operator by leading from the front and collectively enabling our customers to enjoy our products, responsibly.”

Stephen Martino, Senior Vice President and Chief Compliance Officer, MGM Resorts, said: “Responsibility has long been a core value at MGM Resorts and guides our leadership in the industry, and it’s vital for responsible gaming to be reflected in everything that bears the MGM name.

Having the industry come together with a unified approach and standards puts the best interests of our guests, customers, and their families at the forefront. It’s the right thing to do for our customers, our industry and our businesses.”