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Stati Uniti – OPTX analizzerà i dati dei giocatori al Saratoga Casino Black Hawk

OPTX, the Las Vegas-based tech company focused on analyzing complex player data to provide real-time insights and recommendations to casino operators, is proud to announce the addition of Saratoga Casino Black Hawk in Colorado to its portfolio.

Fondata nel 2019 da ex dirigenti di casinò, OPTX unisce tutti i dati dei casinò offrendo agli operatori una visione innovativa della loro attività. Disponibile tramite applicazioni desktop e mobili, l'intelligence dei dati utilizzata da OPTX crea raccomandazioni attuabili per gli operatori di casinò, fornisce approfondimenti personalizzati in tempo reale per garantire che nessun giocatore utilizzabile venga perso e consente ai team di dedicare meno tempo alla compilazione dei dati e più tempo all'implementazione delle strategie che aumentano le visite degli ospiti, le entrate e la redditività.

A short drive from Denver, and surrounded by beautiful mountains, Saratoga Casino Black Hawk is one of Colorado’s hidden gems. Situated in the heart of town at the corner of Main Street and CO-119, the casino is outfitted with more than 400 slot machines, a wide array of table games and an all-new 1,400 square foot, state-of-the-art sports book powered by Betfred Sports.

“We are thrilled to partner with the talented team at Saratoga Casino Black Hawk. With the property positioned in a highly competitive market, OPTX will help leadership drive change through the platform’s insights and action,” said Brooke Fiumara, Co-Chief Executive Officer of OPTX.

“OPTX is going to be a transformative tool for our property helping us modernize the way we measure and manage our business. OPTX is a real time, end to end solution that does everything from player engagement to artificial intelligence-based recommendations for our slot floor,” said Tim Morrissey, General Manager of Saratoga Casino Black Hawk.

By incorporating OPTX, operators at Saratoga Casino Black Hawk will now have access to a diverse tool to understand their players and property better to drive an increase in revenue, profitability, and guest satisfaction.