Notizie dagli operatori

Regno Unito – Gamesman raggiungerà un record di presenze allo show casalingo

Gamesman, il produttore internazionale di componenti e sistemi per apparecchiature da gioco, ha confermato che avrà la sua più grande presenza di sempre all'ICE 2015, la sua 18esima apparizione consecutiva a quello che è lo "spettacolo casalingo" dell'azienda.

The increased presence at ICE reflects Gamesman’s growing profile and influence on the world stage. The company, which is part of the Esterline Corporation, has a dedicated office in Las Vegas and a wholly owned manufacturing facility in Shenzen, China to complement Gamesman’s head office situated close to London Gatwick. On the international exhibition stage Gamesman has in the previous 12 months, taken stands in Las Vegas, Macau and London. Mark Smith, founder and Managing Director of Gamesman, believes that flagship industry events such as ICE provide a unique opportunity for all sectors of the business.

He explained: “Exhibitions, and in particular ICE as the most international gathering on the gaming industry calendar, provide an opportunity for the entire chain of innovators, suppliers, operators and manufacturers to come together, discuss issues impacting the business in its broadest sense and move forward with an injection of confidence and in our case, with a raft of new product ideas to work on.

“I would say that 50 per cent of our time at exhibitions is spent marketing products and 50 per cent spent talking about the industry and listening to what our customers and potential customers have to say about the issues impacting them. Our job is to understand their issues, to interpret them from a technology perspective and then present them with a solution.”

With technology sitting at the heart of the Gamesman business strategy, the company is in the process of strengthening its R&D team working out of the London head office. Explaining the importance of R&D to the company, sales manager Martin Rigby said: “Our strategy is to ensure that head count in R&D is always ahead of the number of customer projects we are working on particularly with a growing demand for the development and delivery of bespoke gaming solutions for individual customers. Whilst there is close co-operation between all of our R&D teams including those based in the US and in China, the nerve centre remains in the UK, which is where the Gamesman story began.

“Being successful in developing smart gaming solutions to meet the very specific needs of our customers can only be achieved if R&D is at the very heart of the business as it is for both Gamesman and for our parent company, Esterline.”

Gamesman utilizzerà ICE come vetrina sia per le sue soluzioni di gioco standard che per il servizio di sviluppo di prodotti su misura che rappresenta una percentuale crescente del fatturato annuo. L'azienda presenterà soluzioni LCD/touchscreen, progettate per il gioco grazie al nuovissimo sistema touch screen interno di Esterline in Taiwan, nonché un'ampia gamma di acclamati deck e Toppers con pulsanti dinamici di Gamesman.